adam&eveDDB and Volkswagen Celebrates the Role VWs Play in People’s Lives

Volkswagen, which translates as ‘people’s car,’ has championed the true meaning behind its name in a new ad from adam&eveDDB that commemorates the love drivers from all walks of life have for its vehicles.

Titled ‘Without the Volks, there is no Wagen,’ the ad brilliantly puts the real-life car love stories of Volkswagen owners front and center. There’s a whole range of people featured too, from grans to mums and, of course, vacationers.

It’s a heartwarming and feel-good ad that demonstrates the brand’s iconic status in a humble way. The campaign was created in genuine collaboration between Volkswagen and its fans, with drivers being involved from the early stages of creative development.