5 Reasons Every CMO Should Take Notice of Hispanic Growth

As we begin a new year, many executives in our industry are questioning the state of the multicultural consumer market, particularly its largest segment: the Hispanic consumer. These concerns stem from a combination of political uncertainty and economic challenges.

While these concerns are understandable given the significant political, societal, and economic shifts we face, the core strengths driving the Hispanic consumer segment remain unchanged and will continue to grow in influence for years to come.

Check out Alma CEO and DDB North America Chief Operating Officer, Isaac Mizrahi’s, five reasons in Forbes here.

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