adam&eveDDB creates “The Paralympic Dream”

The International Paralympic Committee and adam&eveDDB challenge perceptions of the Paralympic Games in new campaign for Paris 2024.

In an effort to dispel harmful conventions about the Paralympic Games, adam&eveDDB empowers viewers through new work for International Paralympic Committee titled, ‘The Paralympic Dream.’

The campaign fights against the misconception that the Paralympics is about bringing together disabled people to play sports with rainbows and butterflies, but instead emphasizes the competition, impressive athleticism, and dedicated strength that takes place during the event.

Read more here.

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