Adam&EveDDB Named IPA Effectiveness Company of the Year
Adam&EveDDB has been awarded the prestigious Effectiveness Company of the Year prize at this year’s IPA Effectiveness Awards, with work for ITV/Veg Power, Waitrose and Volkswagen contributing to the agency’s performance.
For ITV and Veg Power a&eDDB created a campaign that resulted in children being 54% more likely to ask parents for more vegetables. In three years, the strategy generated an estimated 981 million portions, or £98.1m of incremental sales.
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