adam&eveDDB New York and alma collaborate on this year’s Kroger Holiday Spot
The holidays are a time to gather with family, make memories, and share joy with those you love. We’re thrilled to team up with Kroger once again to bring their holiday spirit to life in a new campaign that celebrates togetherness and all the magic this season brings.
The spot, titled “The Case of the Disappearing Food,” features a cast of Kroger’s signature animated characters—known as “Kroji’s”—to tell the story of a lonely older woman who has lost her holiday spirit. A young boy, her neighbor, notices her despair and begins to take the food from his own family’s holiday dinner to surprise her with a feast. His parents quickly take notice that the food is disappearing, and why, helping him to prepare in the end.
In addition to the spot, Kroger is debuting a Hispanic market holiday ad developed with alma titled “The Gift of Teaching.”
“When you gather around the table, you’re not just sharing a beef wellington or some butternut squash, you’re sharing love. It’s a message that’s especially relevant during the holidays,” says Paulo Junger, Executive Creative Director at adam&eveDDB New York. “No one should feel alone during this special time.”
Watch the spot and read more about the work here.