Agency Performance Review 2023: Creative Breakthroughs

DDB North America’s approach to creativity is guided by a simple standard: unexpected works. The agency believes the best idea is the one you never saw coming, and intentionally pushes itself to make work that falls outside of the box.

“We’re trying to make the brands that we work for standout,” said chief creative officer Rodrigo Jatene. “If there’s one thing that’s continued to be true before and after COVID, it’s that you have to move people, create an emotion, make them laugh, make them cry. Use all the tools and all the channels that we have learned at our disposal to convey a message that is compelling.”

Last year, that ethos paid off, as DDB was named the Effies’ most effective agency network, winning 10 awards total at the show. Alma DDB’s Better with Pepsi was the most awarded campaign of the year, and it inserted the brand into a relevant conversation within its category by posing the question: Does fast-food taste better with Coke or Pepsi?

For DDB, creative impact translated to business growth. The agency won more than 26 accounts in 2022, including NBA 2K, CarGurus, PepsiCo North America and Espolon Tequila. It also doubled its pitch activity and expanded remits with existing clients.

As for 2023, DDB hopes to continue the momentum by keeping consumers on their toes.

Read more here. 

Cookie Preferences

We use cookies that are necessary to operate the website and provide you with the functionalities you requested. With your permission, we would also like to use cookies, including third-party cookies, to gather website analytics and statistics, such as via feedback polls, to improve your experience and to provide you with additional features (such as social media features).

You can revisit your consent choices at any time by returning to this preference centre and find out more about cookies by visiting our Cookie Policy.

Preferences successfully updated!