Alex Lubar on Curiosity and Contextual Empathy

Alert. Curious. Relentless. Alex Lubar gives the impression of someone who never stops moving forward. Recently, that energy has been in service of connective and galvanising DDB, the 75 year young global network that essentially ushered in the modern age of advertising. Alex joined as COO before stepping up to the global CEO role, and it’s been a whirlwind.
Alex’s respect for the network’s legacy and current community is palpable – he describes it as ‘an extraordinary creative agency network with an unmatched legacy of developing ground-breaking work that moves people’. His focus over the past seven months has been on striking that tricky balance of bringing the international family closer together while facilitating the freedom and entrepreneurialism that’s allowed the network to thrive internationally. He points to the shared values and beliefs across DDB Worldwide as being one of the key factors behind its success last year at Cannes, where it was named Network of the Year 2023.
Read more here.

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