Alex Lubar on Flexing DDB’s Creative Muscle – and Building Its Global Sinew

It’s nearly a year exactly since Alex Lubar joined DDB, the global advertising agency, as its first chief operating officer. Twelve months on and he’s been elevated to the role of global CEO. Incumbent CEO Marty O’Halloran is chairman, and EMEA CEO Glen Lomas has stepped into Alex’s old role of global president and chief operating officer.

It’s been a busy and successful year too – this summer, DDB was crowned Network of the Year at Cannes – which means that Alex and Glen are stepping into their new roles with the winds of momentum behind them.

When Alex first joined as DDB’s COO from McCann Worldgroup, where her was North America president, he told LBB that his key priority would be to immerse himself in the network. It’s an exercise that he describes as ‘drinking from the fire hydrant’ – with a business with the breadth, footprint, and history of DDB, there’s a lot to take in. That time has been well spent as it means that Alex is moving forward with a comprehensive understanding of and connection to everything DDB.

Check out the full article here.

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