Unexpected Social Trends with DDB Sydney Head of Social Alex Watts

DDB Sydney Head of Social Alex Watts spoke to AdNews about how brands can authentically participate in the unexpected trends of the social internet.

Recently on TikTok, the audio from a 2007 ad for Starburst that features a British man dancing and singing at the thought of berries and cream has gone viral. The trend has spread like wildfire, going from a handful of audio beds and recreations of the original ad to hundreds of millions of views and a seemingly endless series of remixes, pairing the song with everything from SVU to My Chemical Romance to Beethoven.

While the ad’s audio reappearing now is entirely unmanufactured, it does provide some learnings on how brands can interact with the modern social internet – and the full scope of its expectations and opportunity.

Read more here

Cookie Preferences

We use cookies that are necessary to operate the website and provide you with the functionalities you requested. With your permission, we would also like to use cookies, including third-party cookies, to gather website analytics and statistics, such as via feedback polls, to improve your experience and to provide you with additional features (such as social media features).

You can revisit your consent choices at any time by returning to this preference centre and find out more about cookies by visiting our Cookie Policy.

Preferences successfully updated!