Alexis Coulter’s Thoughts on the Federal Reserve Cutting Interest Rates
In a groundbreaking move, the Fed has slashed interest rates for the first time in four years. This decision could send ripples throughout the economy, affecting everything from consumer spending to business investment. The Drum surveyed top decision-makers in the advertising industry about this decision to see how they are reassessing internal strategies and how they plan to capitalize on the shifting economic landscape.
Alexis Coulter, Managing Director, adam&eveDDB West says: “The cut to the interest rates means it is finally time to focus on brand again. For the past four years with economic pressures putting a stranglehold on marketing and advertising budgets, most companies shifted their dollars into cost-effective media buys that maximized reach and engagement but in doing so, they lost their brands. With cheaper borrowing and the year coming to a close, I believe companies will seize the opportunity to once again invest in their own halo, capitalizing on high impact media that will require high impact creative work to boost and rebuild their brand recognition.”
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