alma Launches ‘Cold Activated Announcers’

We all know the Coors Light can is cold-activated, and now, so are our radio announcers. See how our voice actors handled the 42-degree cold plunge while reading our ad that explains just how cold a Coors Light can is when it’s the perfect temperature.

Read more about alma’s campaign and watch the full video on Ad Age. Link here.

 

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