It’s hard to be a good client. The pressures are real and many. It’s equally hard to be a good agency. Ideas find no easy path from conception to execution.

When client and agency don’t align, collaborate, and partner, getting to good work—to say nothing of great work—is something of a miracle.

And this too-frequent dysfunction comes at great cost—to brands, business, ideas, careers, mental health, and happiness.

“It’s about going back to the basics. And to me, it’s about humanity.” – Ana Bermudez, SVP & Managing Director, Alma

Read more here.