Baxter Holland on the Combination of Creativity and Mindfulness

Baxter Holland, Group Strategy Director, adam&eveDDB New York is featured in Ad Age on how balance, focus and humility can transform the creative process. In this important and always relevant piece, Baxter notes how we need to get rid of distractions, perfection, and bias to achieve better focus and humility… in hopes to take a beneficial breather from an often stressful, busy, unpredictable day-to-day.

Baxter notes: “Meditation is about leaning into the reality of your mind at any given moment, without judgment, and finding peace. And by leaning into the real truth of our target, and the reality of the brief, we can find magic.”