Columbia Sportswear embraces nature’s wild side in a new campaign from adam&eveDDB London

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Columbia Sportswear embraces nature’s wild side in a new campaign from adam&eveDDB London

Columbia Sportswear is flipping the narrative on outdoor apparel ads as it unveils a humorous spot showing the unpredictability of nature.

In its first work for Columbia since winning the sportwear brand’s global creative account in October last year, adam&eveDDB has created a refreshed brand platform named “Engineered for whatever”.