“Creative is Chemistry”: DDB’s Susie Walker on Building a Creative Excellence System
Eighteen months into her role as Creative Chief of Staff at DDB Worldwide, Susie Walker sat down with LBB (Little Black Book) to discuss DDB’s creative excellence system, the evolution of her role, and finding success at Cannes Lions.
She said, “At DDB, we pride ourselves in creating work that moves people. Moving people obviously includes humor – I like to think we’re a group of people with a good sense of humor, and we’ve proven that we can, time and again, use that emotional advantage to drive effectiveness.”
Check out Susie’s full interview with Alex Reeves here: https://lnkd.in/e66a3tjm