DDB Animates $5 Notes to Reveal USD$3.2 Trillion Cost of Overlooking Dyslexic Thinking

This global Dyslexia Awareness Day (October 8th), leading global charity, Made By Dyslexia, revealed for the first time the economic value of Dyslexic Thinking — highlighting that the global economy is missing out on a staggering USD$3.2 trillion, as well as spotlighting figures for the UK, US, and the top 20 most innovative countries.

The new Return on Dyslexic Thinking report, released today in conjunction with the world’s largest recruitment company, Randstad Enterprise, shows that by empowering all dyslexics, the UK could more than triple the contribution of ‘Dyslexic Thinking’ to the UK economy from £29.5 billion to £98.2 billion. The report poses “The Trillion Dollar Question” — can we afford not to empower Dyslexic Thinking?

Psembi Kinstan, chief creative officer, DDB Group Melbourne, said, “We are once again incredibly proud to partner with Kate to prove the value of Dyslexic Thinking. This report is a critical step towards one of our largest campaigns to date. Watch this space.”