Coors Banquet is embracing its roots with an all-new spot, “Start Your Legacy,” created by our team at DDB Chicago. This powerful spot reminds us that no legacy is too big if you start with hard work. The film follows the journey of a musician who goes from playing small town bars to rocking packed crowds, proving that perseverance is the key to building something great.

“Being around for 150 years makes Banquet a bit of an expert on legacy. This latest iteration of the campaign recognizes and celebrates that spirit in our drinkers,” says Colin, Selikow, Chief Creative Officer at DDB Chicago. “Showing, through the journey of our musician, that any legacy is possible with hard work. All you have to do is start.”

In addition, Coors Banquet is releasing The Legacy Collection—three limited-edition cans inspired by the Coors Brewery and the landscape of Golden, Colorado. And don’t miss out on exclusive merch featuring these can designs!

Read more about the work in DesignRush here.