DDB Chicago Launches ‘Commit to the Rainbow’ for SKITTLES

Exciting news from DDB Chicago! The team, in collaboration with Critical Mass, has launched the latest campaign for SKITTLES that tackles Gen Z’s commitment paralysis with a new spot that dares to ask if you’re committed enough to trade your youth for the candy brand.

Speaking about the work, Colin Selikow, DDB Chicago’s CCO, says that the team hopes to “bring a new way to connect with Gen Z in the absurd fashion Skittles is famous for.”

Watch the commercial and read more about the work in Muse by Clios here.

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