DDB Chicago Partners with Pearpop on Influencer Marketing Campaign
Influencer marketing platform Pearpop believes any product can go viral on TikTok—even one that doesn’t exist.
Pearpop’s campaign launching today uses its community of nearly 225,000 creators to promote 20 entirely fake products—including green lipstick, a pear-shaped speaker and a “Pearpop Deluxe” fast food meal—through tongue-in-cheek recommendations on social media.
Pearpop is playing off the massive growth of the #TikTokMadeMeBuyIt, which recently crossed 50 billion views, and the power influencers wield in the social commerce space. Their product recommendations have the ability to generate buzz around a brand or specific product and directly impact sales.