DDB Colombia and Claro make history by throwing the world’s first virtual Pride parade
Telecommunications company Claro and DDB Colombia teamed up with a variety of local LGBT+ friendly organizations to host the world’s first Pride parade via Zoom and Youtube. Claro understands that the LGBT+ community has overcome many obstacles and wanted to be instrumental in helping the community overcome COVID-19 during Pride month. Thus, the virtual Pride parade was born to accommodate participants from around the globe.
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