DDB Colombia and Claro make history by throwing the world’s first virtual Pride parade

Telecommunications company Claro and DDB Colombia teamed up with a variety of local LGBT+ friendly organizations to host the world’s first Pride parade via Zoom and Youtube. Claro understands that the LGBT+ community has overcome many obstacles and wanted to be instrumental in helping the community overcome COVID-19 during Pride month. Thus, the virtual Pride parade was born to accommodate participants from around the globe.

Read more about the event and watch the powerful spots via Little Black Book.

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