McDonald’s Campaign out of DDB Group Australia Brings Joy to the 9-5 Grind

Macca’s is reminding office workers that there’s a simple way to bring a little joy to routine, with eye-catching spreadsheet artworks in an OOH campaign.

Part of a wider ‘Return to routine-ish’ campaign from DDB Sydney and OMD Sydney, the out-of-home ads target CBD office workers, showing there are more delicious things to crunch than numbers.

Built in-house by “freak-in-the-spreadsheets” Sydney’s Creative Technologist Adam Bentley it’s a reminder that there’s nothing quite like a Macca’s run to break up the humdrum of the day.

Read more here.

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