DDB Honours International Women’s Day by Recreating Iconic Phyllis Robinson Speech
In honor of International Women’s Day, DDB has recreated Phyllis Robinson’s, the agency’s first female copywriter, most iconic speech using the voices of women from around the world.
Dubbed the first lady of Madison Avenue’s creative revolution, Phyllis was a foundation employee of Doyle Dane Bernbach back in 1949. She was a pioneer known for her rebellious creative spirit that was instrumental in creating many of the major ad campaigns of that time.
Narrating Phyllis’ 1959 4A’s speech are the voices of incredible female leaders from around the world, from New York to London, from Colombia to Mumbai, from China to New Zealand, showing just how relevant her words continue to be today.
DDB Worldwide Global Chief People Officer Roisin Rooney said: “At DDB, we’re lucky to have so many trailblazing women pushing our business forward and using their talent to drive change not only in our industry but how women are portrayed more broadly. By honoring the legacy of Phyllis, we are also recognising the achievements of all women within DDB.”
DDB Worldwide Global Head of Diversity, Equity and Inclusion Nikki Lamba said: “The theme of this year’s International Women’s Day is #ChooseToChallenge so it’s fitting to celebrate Phyllis, someone brave enough to challenge conventions and advocate for her beliefs. She was an important part of our network back in 1959 and still is today.”