DDB Launches Second Edition of DDB Feels, Highlighting Emotional Advantage in Consumer Experience
“In a world optimized for efficiency, the true luxury will be experiences that make us feel.” That is the Emotional Advantage.
In the second edition of the DDB Feels Newsletter, we look back at the evolution of customer experience and examine the transformative role that emotions play in superior CX. We dive into how we designed ourselves out of feeling, why some friction makes CX better, and the carefully crafted customer journeys that move people.
Huge thanks to Tomas Gonsorcik, our Global Chief Strategy Officer, George Strakhov, our Global Head of Creative Technology, and Vova Maklakov, for authoring this insightful piece.
It’s all in the latest DDB Feels!