DDB Mudra Tops New Business League

Omnicom Group’s DDB Chicago and Hearts & Science have won creative agency of record and media agency of record titles, respectively, for Reynolds Consumer Products and Hefty.

“We are excited about this new partnership and the role both DDB and Hearts & Science will play in this next chapter for Hefty and Reynolds in 2022 and beyond,” said Brienne Neisewander, vice president of Hefty marketing, Reynolds Consumer Products.

DDB Chicago CEO Andrea Diquez said the company hopes to expand the brand’s audience in the future and that every social media platform is “on play right now.”

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