DDB Worldwide is merging Adam&EveNYC and DDB New York, forming a new agency operating under the Adam&EveDDB name. Caroline Winterton, currently president of Digitas New York and Atlanta, will become CEO of Adam&EveDDB New York. She begins her new role in the fall.

Richard Brim, global chief creative officer of Adam&Eve, will also lead the new entity in the U.S. The two are also currently searching for a North America chief creative officer based in New York.

Alex Lubar, global president and chief operating officer of DDB Worldwide, said he and Brim had conversations about a merger for a few months before making the decision to combine the two Omnicom Group agencies.

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