DDB North America Bolsters Experiential Offering

DDB North America on Monday announced that three award-winning advertising executives will join its executive team to help lead the agency’s “regional transformation plan,” according to a press release.

Christine Lane joins as head of experience for DDB North America; Melissa Hochman comes on board as group director for DDB North America; and Rock Darlington is DDB North America’s new group executive producer. All three will report to DDB North America chief integration officer, Lucia Grillo, and be based out of the agency’s New York office.

The new hires represent DDB North America’s journey to transform its creative product, which began in 2021 under CEO Justin Thomas Copeland, Grillo said.

“I’m so excited we are taking another step in our journey as we continue to expand and invest in experience and innovation,” Grillo said. “Christine, Melissa and Rock are some of the best at what they do, and we are thrilled to have them at DDB.”

Read more here

Cookie Preferences

We use cookies that are necessary to operate the website and provide you with the functionalities you requested. With your permission, we would also like to use cookies, including third-party cookies, to gather website analytics and statistics, such as via feedback polls, to improve your experience and to provide you with additional features (such as social media features).

You can revisit your consent choices at any time by returning to this preference centre and find out more about cookies by visiting our Cookie Policy.

Preferences successfully updated!