DDB North America on Monday announced that three award-winning advertising executives will join its executive team to help lead the agency’s “regional transformation plan,” according to a press release.

Christine Lane joins as head of experience for DDB North America; Melissa Hochman comes on board as group director for DDB North America; and Rock Darlington is DDB North America’s new group executive producer. All three will report to DDB North America chief integration officer, Lucia Grillo, and be based out of the agency’s New York office.

The new hires represent DDB North America’s journey to transform its creative product, which began in 2021 under CEO Justin Thomas Copeland, Grillo said.

“I’m so excited we are taking another step in our journey as we continue to expand and invest in experience and innovation,” Grillo said. “Christine, Melissa and Rock are some of the best at what they do, and we are thrilled to have them at DDB.”

Read more here