Honda France and DDB Paris are making their voice heard this summer. As the world waited for hours in boarding lines and airport halls, it was time to remind everyone that traveling is not about going from point A to point B.

With The Bored Cam, Honda’s new experiential campaign, it once again breaks the codes of traditional communication –capturing the boredom of travellers only to magnify the freedom of two wheels. Shot inside Paris Roissy-Charles de Gaulle Airport, the campaign stages moments every traveller knows too well: the waiting, the blank stares, the restless impatience.

Read more about it here.