DDB Singapore Appoints Jeff Cheong as Chief Executive Officer
DDB Asia has appointed Jeff Cheong as chief executive officer for its Singapore office.
As part of its succession plan, Jeff Cheong will take over the Singapore office CEO role from David Tang, DDB Asia CEO who will also assume the role of chairman for the agency group. Over the past 15 years, Cheong has worked side-by-side with Tang and vice chairman Neil Johnson to grow DDB into Singapore’s leading agency group.
Cheong joined DDB in 2008 as managing director and executive creative director of Tribal Worldwide Singapore. Under his creative leadership, he has shaped Tribal into an award-winning digital agency. Cheong also developed DDB’s Total Experience (TX) approach to offer service design, technology consulting, and business transformation for clients such as Changi Airport, JTC, Exxon and Manulife.
In 2018, Jeff was appointed Deputy CEO of DDB Group Singapore to spearhead the agency’s growth. Over the past few years, he has led the agency group to win Marketing Magazine’s Overall Creative Ideas MARKies for four consecutive years from 2018 to 2021, as well as four golds and one silver at Campaign Asia’s Agency of the Year 2021.