DDB Sydney and adam&eveDDB Collaborate on McDonald’s Australia Big Mac Chant Challenge

McDonald’s Australia has invited Big Mac fans to test their chanting skills and recite the old Big Mac chant in four seconds in a game available through Snapchat, TikTok and the MyMacca’s app.

Unlike the 1987 competition, where customers had to go in store to compete, “The Big Mac chant challenge” invites fans to share their four-second efforts on their social channels to win a voucher code for a small fries and Coke.

The campaign is a collaboration between DDB Sydney, adam&eveDDB, and OMD. The three agencies partnered Snapchat to build a bespoke lens, enabling the Snapchat community to undertake the chant challenge directly within the app.

Read more about the work in Campaign and Ad Age.

Cookie Preferences

We use cookies that are necessary to operate the website and provide you with the functionalities you requested. With your permission, we would also like to use cookies, including third-party cookies, to gather website analytics and statistics, such as via feedback polls, to improve your experience and to provide you with additional features (such as social media features).

You can revisit your consent choices at any time by returning to this preference centre and find out more about cookies by visiting our Cookie Policy.

Preferences successfully updated!