DDB Sydney has paid homage to the DDB’s iconic 1960s print ads in a film launching a new long-term creative platform for Volkswagen Australia

DDB Sydney has paid homage to the brand’s iconic 1960s print ads – the original run of which were created by Bill Bernbach, one of the agency’s founders alongside Ned Doyle and Maxwell Dane.

When it came to referencing the iconic and beloved ads, creative director Tom Lawrence told LBB, “We were terrified of getting crucified for it, but I think we did a pretty good job of doing it justice.”

“We really just wanted to find a fresh way to craft a feature-focused layer of ads that sat somewhere between retail and brand. We couldn’t help but be reminded of the elegant simplicity of those famous Beetle ads.

“They were never afraid to talk features, but they did it in such a memorable, charming, and unmistakably Volkswagen way. It probably also helped that every time we get stuck on a brief, we pick up that big old book of Beetle ads that sits on our desk. I think we’ve read that thing a few hundred times.”