DDB Worldwide Introduces LesGPT

DDB Worldwide launches private Beta oLesGPT: an AI chatbot trained on decades of marketing effectiveness research by renowned econometrician Les Binet, including his acclaimed work with Peter Field and Sarah Carter.

For decades, Les Binet has been one of the most cited researchers on marketing effectiveness. As the head of effectiveness at adam&eveDDB, Binet has analyzed hundreds of campaigns over the years, determining their effectiveness for growth and profit, both in the short and in the long term. He has also worked with IPA (Institute of the Practitioners of Advertising) and published influential research based on the analysis of their extensive database of campaigns. All of this accumulated expertise on marketing effectiveness will now be available in the form of an AI chatbot – making Les Binet a part of every DDB project. Select clients can get invite-only access, as well. 

Read more here.

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