DDB Worldwide is Named Most Effective Agency Network at The Effies
Effie revealed the results of its 2022 U.S. rankings, which reflected the total points from finalists and winners of this year’s competition.
Kellogg was named the Most Effective Marketer in the U.S., while Froot Loops was named the Most Effective Brand. Interpublic Group of Cos. took the Most Effective Holding Company spot for the second consecutive year, while DDB Worldwide was named Most Effective Agency Network and Starcom Worldwide was named the Most Effective Agency Office. Mischief @ No Fixed Address was named the Most Effective Independent Agency, followed by Mojo Supermarket and SuperAwesome.