‘Disruptors at Heart’: The Rise and Rise of DDB FTW
DDB FTW (For the Win), DDB’s specialised esports and gaming network, only launched in November 2020 and has already expanded to 17 markets. Maybe that’s no surprise, considering the rapid growth of the gaming industry, which is the world’s most profitable in the entertainment sector.
It immediately secured a global partnership with ESL, the largest esports company in the world. Based in Prague, the new division is already present across major world regions including LATAM, EMEA and APAC.
LBB’s Alex Reeves talks gamer-to-gamer with Gavin Cheng, CEO of FTW Worldwide, to hear about his vision for the network and the beliefs that inform it.