To raise awareness about the dangerous amount of micro-plastic coursing through the human body, DM9 and Brazilian biotech company OKA Bioembalagens launched ‘Plastic Blood’—a sustainable design exhibition that challenges us to rethink plastic pollution, not just as an environmental issue, but as a personal one. By extracting microplastics from over 1,000 discarded bags of human blood, this campaign demonstrated a chilling truth: there’s enough plastic in our blood system to reproduce everyday household items.

Laura Esteves, Vice President Creative, DM9, said: “Our creative challenge was to turn a microscopic, invisible issue into a physical, emotional, and media-worthy experience.”

Either we get rid of plastic, or plastic will get rid of us.

Read more here.