Eric Cruz Joins DDB San Francisco as Executive Creative Director
Eric Cruz joins DDB San Francisco as Executive Creative Director, partnering with Executive Creative Director Ben Wolan. The addition of Eric rounds out DDB SF’s suite of capabilities and propels the agency as an agile creative partner in the connected age.
Eric is a Filipino-American globalist, creative leader, designer, and educator, who brings over 23 years of industry experience. He is known for combining design, storytelling, experience and innovation to deliver the unexpected. Eric also brings broad international experience, having held various leadership positions at agencies worldwide at Sid Lee, AKQA, Leo Burnett, and Wieden+Kennedy, developing a model for the creative network of the future and exploring how creativity can help invent tomorrow, today. Most recently as Sid Lee USA and Digital Kitchen’s Executive Creative Director for Innovation & Design, he led the charge in exploring worlds beyond belief and pushing the boundaries of digital storytelling, products, platforms and experiences for clients including Facebook Reality Labs, Tubi, Journi, the LA Rams and Warner Brothers.
Eric said: “The DDB network has a strong legacy and the vision of creating Unexpected Works is one I have strived to live by throughout my career. The opportunity to engage with New Economy brands and explore new ways of brand building in the digital age and Web 3.0 is super exciting. I’m anxious to shake things up with John, Ben, and the amazing team at DDB SF!”