Like many major agency holding companies, Omnicom Group is pursuing AI and deploying the technology throughout the organization. But generative AI, which includes the creation of text, image, voice and video content, is still very much in its infancy, and agencies such as DDB Worldwide are looking for breakthroughs that could help their teams and brands.

DDB Worldwide’s Global Head of Creative Technology, George Strakhov, recently sat down with Ad Age to discuss the industry’s need for practical AI.

“For our industry, it’s really important to kick against the gravity of the cliché,” George said. Sharing five of DDB’s custom AI tools, George shares how the network is educating employees and advancing client partnerships through the utilization of tools like LesGPT, Freak Factory, and BadIdeasBot.