It’s all fun and games, until it isn’t! Cybercriminals are on the prowl and even the strongest of gamers are vulnerable to data leaks and scams on unsecure gaming sites.

Starring Indonesia’s leading action hero, Iko Uwais, the “Protect Your Play” campaign by DDB Group Singapore cautions against taking online security for granted in true cinematic style by highlighting Google Play’s security technology that helps to protect transactions and user data from online hacker traps.

Vinod Savio, CCO at DDB Group Singapore said, “Our task was to deliver a serious message in a way that gamers would not only enjoy but also sit up and pay attention.”

Read more on the work in Campaign Brief Asia here.