Amid the recent US Independence Day weekend celebrations, one concerning news was released: July 3rd, 2023, was considered the hottest day ever since measurements started. This follows similar information: last month, the UK registered the hottest day since tracking began in 1884.

While the effects of global warming on our planet are irrefutable and are more visible each year, our younger generations will mostly feel its impact in America. Given that current and future generations in America are becoming increasingly diverse, it is essential to assess key attitudes and behaviors of multicultural consumers regarding the environment.

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