Hispanic Heritage Month – A Conversation With Industry Leaders
As a new Hispanic Heritage Month begins, there’s an opportunity to discuss the state of marketing to Hispanics in the US.
Isaac Mizrahi, Chief Executive Officer of alma DDB, invited two of the industry’s most successful and respected leaders to share their insights: Ingrid Otero-Smart, CEO and President of Casanova//McCann, a leading advertising agency, and Rochelle Newman-Carrasco, EVP, Cross-Cultural Storyteller at Walton Isaacson, another top multicultural agency.
Read an excerpt of the conversation here.