Winning a pitch, as nearly any agency will attest, is no easy feat. Reviews can be fiercely competitive, exhausting and expensive. And as budgets shrink, the playing field is only getting more fierce.

There are standards in pitches—a winning agency must rely on talent, strategy and capabilities, along with at least a few strong relationships. But a few theatrics can go a long way, too. During the final week of a pitch for Peloton, adam&eveDDB New York executives virtually cycled the distance from London to New York. As the U.S. and the U.K. were the key markets for the brief, the Omnicom agency wanted to showcase the connection between the two offices.

Check out more on this piece and James Rowe’s approach in Ad Age here.