Jeff Low Personifies Delivery Bags in DDB’s First Work for DoorDash
DoorDash has launched its biggest Australian marketing campaign to date, and DDB ’s first work since it picked up the delivery service’s creative account in June.
Setting out to adapt DoorDash’s global positioning, ‘Your Door to More’, into a local platform, a series of films show DoorDash riders with chatty delivery bags at the rear of their bikes. The friendly bags – brought to life through animatronic puppetry from MEG – chat about everything from peeing in nappies to whether a dog is following them.
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