Jorge Becerra is demonstrating how strategic insights can lead to breakthrough creative solutions for brands—and resulting growth for agencies.

The senior strategic planning director for Alma earned this year’s Strategic Planner of the Year honors at Ad Age’s Creativity Awards behind his work launching wildly successful campaigns for QuickBooks and Opendoor, with both projects leading to further business between the brands and Alma.

“Jorge’s submission had incredible insights,” said one Creativity Awards judge. “You really understood his contributions to the work … very strong results contributed to the agency in terms of organic growth and new business—it’s a lot of what you want to recognize for a strategic planner.”

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