Juan Isaza on Election Emotions and What Brands Should Know

What are consumers feeling about the 2024 U.S. elections and how can brands connect with their emotional climate?

Voting booths and supermarkets as completely different places but emotions about elections impact how consumers buy, the risks they are willing to take and how they think about the future.

Brands that understand these emotions have opportunities to better connect with their audiences. Here are three major emotions and how they are evolving in this election season… read more here.

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