As we now officially find ourselves at Super Bowl weekend, we are proud to collaborate with Kroger to launch a new powerful campaign that highlights the serious issue of child hunger in America: One in five children go to bed hungry. Through this poignant ad, we hope to raise awareness and inspire action to end this crisis.

Brynna Aylward, Chief Creative Officer at adam&eveDDB North America said, “We are proud to continue our collaboration with Kroger on this powerful campaign. It’s not every day you get to work on a campaign that highlights real lives and real challenges. The ad serves an emotive message… and I hope Super Bowl viewers take a pause from the exciting game and feel inspired to end childhood hunger.”

The campaign shines a light on the urgent need for change in support of Kroger’s Zero Hunger | Zero Waste impact plan. Together, we can help ensure that no child has to wonder where their next meal is coming from.

Read more about the work here.