Kroger’s Plan to Up Its Advertising Game with DDB New York’s help

As competition in the grocery industry grows more fierce, Kroger, the largest grocer in the U.S., has turned to DDB to help shape its marketing. The agency is refreshing the 136-year-old food retailer’s brand identity and narrative. Kroger’s new look and feel will center around the grocer’s relentless commitment to consumer experience.

Read more about Kroger’s transformation plan in Fortune.

Go Back

Cookie Preferences

We use cookies that are necessary to operate the website and provide you with the functionalities you requested. With your permission, we would also like to use cookies, including third-party cookies, to gather website analytics and statistics, such as via feedback polls, to improve your experience and to provide you with additional features (such as social media features).

You can revisit your consent choices at any time by returning to this preference centre and find out more about cookies by visiting our Cookie Policy.

Preferences successfully updated!