Kroger’s Plan to Up Its Advertising Game with DDB New York’s help

As competition in the grocery industry grows more fierce, Kroger, the largest grocer in the U.S., has turned to DDB to help shape its marketing. The agency is refreshing the 136-year-old food retailer’s brand identity and narrative. Kroger’s new look and feel will center around the grocer’s relentless commitment to consumer experience.

Read more about Kroger’s transformation plan in Fortune.

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