This week, in partnership with Virgin and The Open University, we launched DyslexicU, the world’s first University of Dyslexic Thinking — a free, online platform to teach the world how dyslexics think. The innovative curriculum has been created in response to new era-defining research. It finds the intelligence the modern world needs is changing and the skills inherent to dyslexics are the most sought-after in every international sector.

Led by our team at DDB, the University of Dyslexic Thinking launched during the UN General Assembly in New York on Tuesday, September 24. This is years in the making as DDB Melbourne conceived the idea of the University and began developing it with the charity in 2022.

Richard Branson, Founder of Virgin Group explains: “Thinking differently has always been an asset, but in this new world, it’s essential. We need more innovators, problem-solvers, storytellers and unconventional thinking.” As more partners and incredible dyslexic thinkers have contributed to the course content and have embraced to think differently as Branson hoped, the scale of the idea has grown to become global.

Read more about the work here.