Level Up Your Ads: Captivate Without Distraction with Cassidy Wilber

In the world of advertising and gaming, authenticity is key. As everyday marketers know, creating ads that resonate with consumers means selling a product while retaining their loyalty. When it comes to the in-gaming advertising experience, Cassidy Wilber, Group Strategy Director, adam&eveDDB West argues that intrusive ads can ruin the immersive experience, making it feel like a cash grab rather than a genuine connection.

How do we engage gamers without interrupting their flow? Perhaps, let’s focus on building trust and enhancing the gaming experience…rather than disrupting it.

Read more in Little Black Book here.

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