Márcio Santoro’s 2025 Playbook

In a world marked by rapid transformations and constant challenges, leaders face the complex task of balancing innovation, empathy and results. Recognizing the impact of technology, promoting inclusion and cultivating collaborative environments are some of the practices highlighted by big names in the advertising industry.

Whether it’s the resilience needed to navigate uncertain times, caring for people or seeking a balance between work and personal life, there is a consensus among executives that leadership in the future requires a strategic and human perspective, capable of inspiring teams and creating lasting legacies.

We’ve gathered valuable advice from prominent leaders who share their vision for shaping more impactful leadership aligned with the demands of 2025. Márcio Santoro, partner, co-president and CEO of Africa Creative says:

“Leadership requires, more than ever, a balance between continuous learning and empathy. In a world of constant transformation, my advice is to always be open to new things and stay up to date. Always surround yourself with people who are aligned with your values ​​and who make you grow, not only as a professional, but as a human being as well. Who challenge you to try new things. And, above all, take care of your team. They are always the center of everything.”

Read more here.

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