McDonald’s and DDB Hong Kong celebrate 50th Anniversary
The iconic Ronald McDonald bench is popping up in 50 locations all over Hong Kong, in a campaign commemorating 50 years of McDonald’s in the city. The stunt, created with agency partner DDB Group Hong Kong, kicks off a year-long celebration and leverages McDonald’s role in the cherished memories of Hong Kong people, uniting both young and old in a shared celebration of the brand’s significance in Hong Kong.
The Ronald McDonald bench is iconic the world over, a symbol of the fond familiarity McDonald’s holds in the hearts of its customers. The 50-year anniversary celebrations start with a treasure hunt for the 50 Ronald McDonald benches. The hunt culminates online across social media and the McDonald’s app, where QR codes at each bench register the find and unlock fun facts and prizes from a pool of over 500,000 giveaways, ranging from menu items to downloadable digital assets. A Grand Prize, of a free Big Mac meal every day for a year, will go to the first 50 people to collect all 50 stamps.
Read more here.