McDonald’s and DDB Hong Kong celebrate 50th Anniversary

The iconic Ronald McDonald bench is popping up in 50 locations all over Hong Kong, in a campaign commemorating 50 years of McDonald’s in the city. The stunt, created with agency partner DDB Group Hong Kong, kicks off a year-long celebration and leverages McDonald’s role in the cherished memories of Hong Kong people, uniting both young and old in a shared celebration of the brand’s significance in Hong Kong.

The Ronald McDonald bench is iconic the world over, a symbol of the fond familiarity McDonald’s holds in the hearts of its customers. The 50-year anniversary celebrations start with a treasure hunt for the 50 Ronald McDonald benches. The hunt culminates online across social media and the McDonald’s app, where QR codes at each bench register the find and unlock fun facts and prizes from a pool of over 500,000 giveaways, ranging from menu items to downloadable digital assets. A Grand Prize, of a free Big Mac meal every day for a year, will go to the first 50 people to collect all 50 stamps.

Read more here.

Cookie Preferences

We use necessary cookies and similar technologies (“Cookies”) to operate this website. We and our partners also use optional Cookies to analyse website usage and to provide you with additional features (including social media features). Click ‘Accept All’ to consent to the use of these Cookies and related processing of your personal data, or ‘Manage Preferences’ to learn more and tailor your preferences.

You can revisit your consent choices at any time by returning to this preference centre via the tab on the left of this website and you can find out more, including about which cookies we use, in our Cookie Policy.

Preferences successfully updated!