McDonald’s and Kappa unveil sporty capsule collection with campaign created by DDB Paris – DDB

McDonald’s and Kappa unveil sporty capsule collection with campaign created by DDB Paris

McDonald’s France, partner of Ligue 1 and a brand deeply rooted in French popular culture, and Kappa, a key reference in streetwear and sports lifestyle, has unveiled a bold capsule collaboration celebrating the connection between field, style, and collective identity: the FC McDonald’s line.

More than just a nod to the world of sport, it embodies a shared vision: that of two brands shaping habits, breaking codes, and inspiring a new way of consuming: fashion,
food, and collective culture.

This FC McDonald’s capsule pays tribute to the spirit of football in all its vibrancy: the love of the jersey and supporter culture, but also the street—where football becomes culture, attitude, and identity.

Read more here.

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